Blog

Reviews, local SEO, and AEO

Straightforward guides for local trades businesses, no fluff.

July 24, 2026

How to Respond to a Bad Google Review (The Right Way)

What to say, what never to say, and how to turn it into proof you're worth hiring.

Read more → July 15, 2026

What Is AEO, and Why Local Trades Need It

How AI tools like ChatGPT and Google AI Overviews pick which local business to recommend, and what that means for you.

Read more → June 22, 2026

Local SEO Checklist for Trades Businesses

The unglamorous, non-technical steps that actually move the needle on "near me" searches.

Read more → June 8, 2026

Google Business Profile Checklist: The Fields Most Businesses Skip

A field-by-field checklist covering what actually gets skipped and quietly hurts rankings.

Read more → May 18, 2026

How to Get More Google Reviews for Your Trade Business

When to ask, what to say, and how to handle it without feeling pushy.

Read more → April 14, 2026

How Many Google Reviews Do You Actually Need to Win the Job?

Research-backed benchmarks and the real tipping points that matter.

Read more →